• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:

    公开号:FR3017602A1
    申请号:FR1551231
    申请日:2015-02-13
    公开日:2015-08-21
    发明作者:Christopher Michael Keith；Karen Rachel Martin
    申请人:Procter and Gamble Co；
    IPC主号:
    专利说明:

    [0001] FIELD OF THE INVENTION The present invention relates generally to adult incontinence, and more particularly, to packaging, display displays and / or related commercials. incontinence products for adults. BACKGROUND OF THE INVENTION The fastening tape layers are normally packaged in an open form, the openings of the waist and legs not being formed. The tie-down layers normally have fastening components on opposing ears or side panels and require both hands of the caregiver to secure the diaper around the child. Normally, the child is in a supine position when he / she is given strapping layers. It is essential to convey the idea that, even in such a situation that can create extreme isolation, a user of adult incontinence products can continue his social life thanks to the confidence inspired by these products, especially his diaper. incontinence briefs for adults.
    [0002] Studies show how comfortable a person feels when they realize that they are not the only ones with incontinence and that other people like her are in the same situation. Once she finds someone who is in the same state, she opens up, regains confidence and feels comforted in her life instead of rehashing the classic feelings of isolation, despair, and struggle she associates with. incontinence. Representing two adults on a package or advertisement refers to the person's idea that she is not alone in her situation and that with some adult incontinence products she may continue to have a social life maintaining close relationships with friends and family. This observation applies, of course, to both women and men.
    [0003] In addition, it is extremely difficult for adults to purchase adult incontinence products in the shop. Often suffering from embarrassment and social isolation because of their condition, consumers have great difficulty in buying products in this category. An adult incontinence product must meet essential functional needs to enable consumers to maintain a normal social life, but they are often unaware of these functional benefits, even when they are offered because they do not do not take the time to study conditioning. It is therefore necessary to be able to communicate these functional advantages to the consumer so that he is able to choose the product likely to meet these needs, but not by words and icons that interfere with the discretion with which he wishes to purchase this category. of product. This can be accomplished by the use of commercial stamps on the packaging or by a primary commercial pictogram representing two people in close proximity to one another, as the packages or advertisements no longer have to describe numerous functional advantages of the product contained in the packaging, in particular the regulation of odors, the prevention of leaks, the discretion and the thinness of the product. This approach uses our ability to quickly associate the essential characteristics of the absorbent product with the ultimate possible functional indicator for consumers: social acceptance. Alternatively, it may also be desirable to use commercial stamps representing a man and a woman in close proximity to one another. However, the performance of the advertised product must live up to the promise of continuing a normal social life. If the product does not keep its promises, the illustrations of two adults on the packaging are useless. This problem occurs with many commercial offers today: they do not inspire confidence because of their inadequate performance. Most adult incontinence products marketed today do not even include a vertical leg cuff like what is commonly found in diapers. An object of the present invention is to indicate how to transform and provide packaging and / or advertising to highlight the function of high performance absorbent articles contained in the packaging.
    [0004] SUMMARY OF THE INVENTION A first object of the present invention is a method of transforming a package, the method comprising the steps of: transforming an unprinted package into a printed package by printing graphics representing at least two adults on one side of a package conditioning; then transforming the printed packaging by filling it with a plurality of adult incontinence absorbent articles relating to the printed graphics; wherein each absorbent article of the package comprises absorbent members and wherein at least one of the absorbent members has a body fluid absorption rate of greater than 3 g / sec; wherein each of the absorbent articles comprises leg cuffs; and in which the at least two adults can be represented smiling or laughing. The packaging of the method of the present invention may further comprise graphs illustrating a similarity of the backhands. The packaging of the method of the present invention may include graphics illustrating a resemblance of the absorbent member. Absorbent articles of the process of the present invention may have a closed form. The at least two adults of the process of the present invention may be two females. The at least two adults of the process of the present invention may be two males. The at least two adults of the process of the present invention may be male and female. The at least two adults of the method of the present invention may be represented smiling. The at least two adults of the method of the present invention can be represented laughing. The at least two adults of the method of the present invention may be engaged in an activity chosen from the group of activities of running, walking, jogging, hiking, camping, cycling, bowling, fishing, drinking, talking, laughing, joking, telling stories, eating, golfing, playing football and their combinations.
    [0005] The packaging of the method of the present invention may further comprise graphs representing the absorbency of the plurality of absorbent articles contained in the package. The graphs may include droplets. In addition, in the process of the present invention, an increasing number of droplets corresponds to a higher absorption capacity of the absorbent articles contained in the package compared to other packages comprising other absorption capacities of the same brand. and sub-brand. In addition, the absorbent articles of the method of the present invention may include leg cuffs that are raised in a z direction when the article is unfolded and laid flat. At least one of the absorbent articles of the process of the present invention may have a bending stiffness of 0.05 to 1.0 g (0.49 and 9.806 mN). In one embodiment, the invention relates to a method of transforming a package, wherein the method can include the step of transforming an unprinted package into a printed package by printing graphics representing at least two one side of a package and may also include the step of transforming the printed package by filling it with a plurality of adult incontinence absorbent articles relating to the printed graphics. Each absorbent article contained in the package may comprise absorbent elements, at least one of the absorbent elements having a body fluid absorption rate of greater than 3 g / sec. In addition, each of the absorbent articles may include leg cuffs. Two or more adults can be represented smiling or laughing. In another embodiment, the present invention includes a method of transforming an advertisement, the method may include the step of transforming an unprinted advertisement into a print advertisement by printing graphics representing at least two adults on the front an advertisement. The method may also include the combination of advertising to a particular brand of adult incontinence products as well as the distribution of the advertisement.
    [0006] In another embodiment, the present invention includes a method of making advertising for adult incontinence products, the method may include the steps of representing two women together posing smiling or laughing, representing both women below their height and to associate the two women with a brand and a sub-brand of a product. The product can be an adult diaper. In another embodiment, the present invention includes a package that may include commercial stamps representing at least two adults on one side of the package. And the package may also include a plurality of adult incontinence absorbent articles. Each of the plurality of absorbent articles may comprise absorbent members, at least one of the absorbent members comprising less than 10% by weight of aerated felt with respect to the weight of the absorbent member. Each of the absorbent articles may include vertical leg cuffs. And the two or more adults can be represented, at least partially, below their size. In another embodiment, the present invention includes a package that may include commercial indicia representing at least two adults on one side of the package and a plurality of adult incontinence absorbent articles. Each of the plurality of absorbent articles may comprise absorbent members, at least one of the absorbent members having an absorption factor greater than 3 cm 3. Articles of the plurality of adult incontinence articles may be pre-closed. And the conditioning may not illustrate absorbent elements or leg cuffs. In another embodiment, the present invention includes a package which may include commercial indicia representing at least two adults on one side of the package and a plurality of adult incontinence absorbent articles. The two or more adults can be in close proximity to one another and be represented in movement. The articles of the plurality of adult incontinence articles may be pre-closed. And the conditioning may not illustrate absorbent elements or leg cuffs. In another embodiment, the present invention includes a display display that may be incorporated into a larger display display or standalone display that may include commercial stamps representing at least two adults on a portion of the display. consumer oriented or comprise a plurality of adult incontinence absorbent articles in a plurality of packages. The at least two adults shown may be in close proximity to one another and be represented in movement. Articles of the plurality of adult incontinence articles may be pre-closed. And the packages may not illustrate absorbent elements or leg cuffs. BRIEF DESCRIPTION OF THE FIGURES Figures 1-4 illustrate advertisements comprising two adult women in close proximity to one another. Figure 5 illustrates a female model. Figures 6 to 12 illustrate display visuals comprising a plurality of absorbent articles in a plurality of packages, the display images including images of two adult women.
    [0007] Figures 13 and 14 illustrate packaging of absorbent articles, conditionings on the faces of which are represented two adult women. Figures 15 and 16 illustrate packaged packs of absorbent articles, including diaper packs, napkins and pantiliners for incontinent adults.
    [0008] Fig. 17 illustrates an absorption scale from a portion of a packaging of absorbent articles. DETAILED DESCRIPTION OF THE INVENTION Non-limiting examples of disposable absorbent articles of the present invention include diapers, training pants, adult incontinence products and feminine hygiene products. Said disposable absorbent articles may be packaged in such a way that each package comprises a plurality of absorbent articles. Packaging and / or advertising can be printed by representing two adults.
    [0009] ABSORBENT ARTICLE In one embodiment, an absorbent article may comprise a body comprising a topsheet, a backsheet, and an absorbent core disposed at least partially between the topsheet and the backsheet. The absorbent body may comprise a waistband, leg cuffs or elastic threads. Flaps comprising fastening components may be bonded to or integral with the body. Examples of tie-down diapers, diapers and articles such as towels and pantiliners are disclosed in US Patent Application No. 61/931229 filed January 24, 2014. A body of the absorbent article can include a topsheet. Suitable perforated formed films which can be used as a topsheet, or in combination with the topsheet, are disclosed in US Pat. Nos. 3,929,135, 4,324,246, 4,342,314, 4,463,045, 5,006,394, and US Pat. 628,097, 5,916,661, 6,545,197, and 6,107,539. Examples of suitable topsheet lotions include, but are not limited to, those disclosed in US Patents 5,607,760; 5,609,587; 5,635,191; Nos. 5,643,588 and 5,968,025 and U.S. Patent Application No. 61/391353. The body of the absorbent article may comprise an absorbent core (often referred to as an absorbent assembly, absorbent structure, or absorbent member). In one embodiment, suitable absorbent cores may comprise a cellulosic aerated felt material. For example, these absorbent cores may comprise less than about 40%, 30%, 20%, 10%, 5%, or even about 1% by weight of the cellulosic aerated felt material relative to the weight of the absorbent core. In addition, such an absorbent core may consist essentially of an absorbent gelling material in proportions at least equal to 60%, 70%, 80%, 85%, 90%, 95%, or even 100% by weight by weight. relative to the weight of the absorbent core. In addition, a portion of the absorbent core may include a microfiber glue (if applicable). These absorbent cores, microfiber glues, and absorbent gelling materials are described in U.S. Patent Nos. 5,599,335; 5,562,646; 5,669,894; Nos. 6,790,798 and 7,521,587 and in U.S. Publication No. 2004/0158212. In one embodiment, the absorbent article of the present invention, and particularly a portion in which the absorbent member is disposed, may have a body fluid absorption rate greater than 3 g / sec according to US Patent No. No. 6,649,810. According to US Pat. No. 6,649,810, the term "the part (of the absorbent article) in which the absorbent element is disposed" means the part occupied by the absorbent element when it is fully set. flat and observed in plan view.
    [0010] In one embodiment, the absorbent structure may have an absorption factor greater than 3 cm 3, according to US Pat. No. 7,073,373, the absorption factor being defined as the permeability of the absorbent core divided by the capacitance. standard retention (which is defined by the retention capacity test, also according to US Pat. No. 7,073,373). In one embodiment, the absorbent composite has a body fluid absorption capacity greater than 75 g / 100 cm 2 according to U.S. Patent No. 6,649,810.
    [0011] In one embodiment, a target product of the absorbent article may have a capillary value greater than 36% according to US Patent No. 6,383,960. In one embodiment, the absorbent article may have flexural stiffness. between 0.05 and 1.0 gf (0.49 and 9.806 mN) according to US Patent No. 5,810,796. In one embodiment, the absorbent article may have a fluid absorption rate at the of the crotch greater than 3 g / s according to US Patent No. 6,649,810. In one embodiment, a freeze-dried composite of the absorbent composite can have an absorption factor of at least 1.9 cc of liquid per second. second at 80% saturation of the composite according to US Patent No. 6,689,934. The body of the absorbent article may comprise leg cuffs. Suitable elastic leg cuffs 147 may include those disclosed in U.S. Patent Nos. 3,860,003; 4,909,803; 4,695,278; 4,795,454; 4,704,115 and 4,909,803 and in U.S. Publication No. 2009/0312730. The body of the absorbent article may comprise suitable elastic belts which may be made in a number of different configurations, including those described in US Pat. Nos. 4,515,595 and 5,151,092. The flaps may be integral with body or joints to it. The flaps may be joined to each other or to another edge of the frame permanently or repositionably to form the openings of the waist and legs. The flaps may be engaged to form said waist and leg openings when the absorbent articles are in the package for the purpose of forming prefaced or prefixed articles in the package. The flaps may include fastening components. Some examples of fastening components are described in U.S. Patent Nos. 3,848,594; 4,662,875; 4,846,815; 4,894,060; 4,946,527; 5,151,092; 5,221,274 and 6,432,098. The fastening system may also include primary and secondary fasteners as disclosed in U.S. Patent No. 4,699,622.
    [0012] The absorbent article may include "wings" for wrapping the edges of the user's undergarment in the crotch region and / or securing the article to the undergarment to prevent a bad fit. folding and premature detachment. Examples of absorbent articles comprising wings are described in U.S. Patent No. 8,039,685. Various configurations of appropriate belt type flaps can be found in U.S. Publication No. 2013-0211363. Absorbent articles of the present invention may include one or more odor neutralizing materials. Suitable odor neutralizing materials are described in US Publication No. 2008-0249490 and European Patent No. 1886698. The object is to have a product whose characteristics and components allow the user to remain in the immediate vicinity of other people without fear that someone will detect that he is wearing an adult incontinence product. For example, the article should allow the user to participate in activities and lead a social life through the absence of noise during the crumpling of the backsheet, the lack of extra thickness due to the soul , the absence of odor, no leakage of liquids, etc. PACKAGING The disposable absorbent articles may be packaged such that each package includes a plurality of disposable absorbent articles. The package may comprise a film and / or paper such as cardboard. One or more faces of the package may include commercial indicia representing two or more adults for the purpose of conveying the idea that social life is compatible with incontinence. For example, one side of the packaging, such as the buyer-oriented one when the package is on the shelf, can represent two adult women in poses suggestive of good mood (see Figures 13 and 14). Two adults who laugh together communicate the idea that a person may continue to practice the activities that he had before being incontinent because the absorbent articles contained in the packaging may allow the user to not reveal his state of being. 'incontinence. In this way, there is a functional relationship between the commercial stamps on the packaging and / or the advertisements (see below). In addition, regarding the functional relationship, the confidence communicated to the user is related to the characteristics of the product, including one or more leg cuffs and absorbent cores or articles having one or more of the following performance parameters, including absorption factors, body fluid absorption rate, body fluid absorption, crotch fluid absorption rate, 80% absorption rate, and capillarity values described above. In addition, the functional relationship can be established between the confidence and discretion of the absorbent article, particularly an article that is thinner because it uses a soul free of airy felt. In addition, the discretion can be achieved through the flexural stiffness described above. It is possible to communicate more confidence and to obtain the functional relationship between the ability of articles to allow normal user activities by graphically representing the conditioning of physical movements of adults, including adults dancing, picnicking, attending a play or concert, playing bowling, running, lounging at a bar, hunting or participating in any other social event (see Figures 1-4 and 6- 14). In this way, the jovial mind represented graphically by two adults evolving in such a setting or practicing such an activity communicates the functionality of the article present in the packaging, without it being necessary to claim it by a descriptive text (such as the usual allegations relating to the prevention of leaks). The package may further include a representation of the absorbency and size. With regard to the absorption capacity, the packaging may comprise the illustration of a greater or lesser number of droplets to communicate the greater or lesser absorption capacity of the product (see FIG. 17). This representation can be placed on one face of the conditioning opposite that of the two adults. In one embodiment, two women may be back-to-back to show that a woman wearing a properly designed adult incontinence product can be confident that her condition will not be revealed even in the immediate vicinity. other people. In such an embodiment, the two women may be in physical contact, their shoulders and / or their buttocks touching each other.
    [0013] In one embodiment, two women can be presented in poses representing a dynamic movement to show that, provided with a well-designed absorbent article, they can move with ease and move with confidence, even in such an extreme situation.
    [0014] In one embodiment, two women are shown below the waist to illustrate that adult incontinence products may remain unobtrusive under clothing. Implicit in the fact that women wear adult incontinence diapers, for example, by placing on the packaging images of a brand and product known for adult incontinence diapers. (for example, Always Discreet or Depend Silhouette). Alternatively, this fact can be made implicit by images of an advertisement referring to the brand and product known for adult incontinence diapers. It may be desirable to systematically use the image of two women in all advertising elements (including television, posters, leaflets, packaging, etc.), to obtain a global iconic and recognizable visual evoking for users a brand or under -specific mark of a particular manufacturer. ADVERTISING Identical or similar commercial stamps in the packaging section above may be illustrated on advertisements, such as print ads, television commercials, direct mail, flyers, posters, shelves, etc. shop, newspapers, magazines, etc.
    [0015] ASSEMBLIES Absorbent article packages may be arranged in an assembly, such that a package as described above (where the package comprising a plurality of absorbent articles may comprise commercial indicia representing at least two adults) may be placed near packagings of the same brand and / or manufacturer that do not include such commercial stamps. For example, a package of adult incontinence diapers with commercial patches of two adults may be placed in a set of pantiliners briefcases and pantiliners that do not include such "two adult" images. . However, other embodiments of the present invention may include adult incontinence article packages, briefcases and pantiliners, each in packs having graphics representing two adults. As noted above, adults can be represented laughing or smiling and can be engaged in an activity. In this embodiment, the two adults shown on the adult incontinence diaper package may be different from those shown on the towel and pantiliner packages. In another embodiment, offers of adult incontinence diapers having different characteristics (eg, absorptions, sizes, etc.) may include different packages having different groups of at least two adults. For example, smaller adult incontinence diaper packs may be thinner adults and may be located near larger adult incontinence diaper packaging representing adults. more corpulent (compared to the thinner adults mentioned).
    [0016] The dimensions and values described here should not be understood as strictly limited to the exact numerical values quoted. Instead, unless otherwise indicated, each such dimension means both the quoted value and the functionally equivalent range surrounding that value. For example, a dimension described as "40 mm" means "about 40 mm".
    [0017] The citation of any document is not an admission that it is a prior art in relation to any invention described or claimed herein or that alone, or in any combination with any any other reference or reference, it teaches, proposes or describes any such invention. Furthermore, to the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the same term in any other document, the meaning or definition attributed to that term in this document document will have to prevail.
    [0018] While particular embodiments of the present invention have been shown and described, it will be apparent to those skilled in the art that various other variations and modifications may be made without departing from the scope of the invention. It is intended, therefore, to cover in the appended claims all such variations and modifications which belong to the scope of the present invention.
    权利要求:
    Claims (15)
    [0001]
    REVENDICATIONS1. A method of transforming a package, characterized in that the method comprises the steps of: transforming an unprinted package into a printed package by printing graphics representing at least two adults on one side of a package; then transforming the printed packaging by filling it with a plurality of adult incontinence absorbent articles relating to the printed graphics; wherein each absorbent article of the package comprises absorbent members and wherein at least one of the absorbent members has a body fluid absorption rate of greater than 3 g / sec; wherein each of the absorbent articles comprises leg cuffs; and in which the at least two adults can be represented smiling or laughing.
    [0002]
    2. Method according to claim 1 characterized in that the packaging comprises graphics illustrating a similarity of the setbacks.
    [0003]
    3. Method according to claim 1 or 2 characterized in that the packaging comprises graphs illustrating a similarity of the absorbent element.
    [0004]
    4. Method according to any one of the preceding claims, characterized in that the absorbent articles have a closed shape.
    [0005]
    5. The method of any one of claims 1 to 4 characterized in that the at least two adults are two women.
    [0006]
    6. The method of any one of claims 1 to 4 characterized in that the at least two adults are two men.
    [0007]
    7. The method of any one of claims 1 to 4 characterized in that the at least two adults are a man and a woman.
    [0008]
    8. The method of any one of the preceding claims, characterized in that the at least two adults are represented smiling. 30
    [0009]
    9. The method of any preceding claim characterized in that the at least two adults are represented laughing.
    [0010]
    The method of any one of the preceding claims, characterized in that the at least two adults are engaged in an activity chosen from the group of activities of running, walking, jogging, hiking, camping, biking, bowling, fishing, drinking, talking, laughing, joking, telling stories, eating, golfing, playing football and their combinations.
    [0011]
    11. The method of any one of the preceding claims characterized in that the packaging further comprises graphs representing the absorption capacity of the plurality of absorbent articles contained in the packaging.
    [0012]
    12. The method of claim 11 characterized in that the graphs representing the absorption capacity of the plurality of absorbent articles contained in the packaging are droplets.
    [0013]
    13. The method of claim 12 characterized in that an increasing number of droplets corresponds to a higher absorption capacity of the absorbent articles contained in the packaging compared to other packages comprising other absorption capacities of the same. brand and sub-brand.
    [0014]
    14. The method of any one of the preceding claims, characterized in that the leg cuffs are raised in a z direction when the article is unfolded and laid flat.
    [0015]
    15. The method of any one of the preceding claims, characterized in that at least one of the absorbent articles contained in the packaging has a flexural rigidity of between 0.05 and 1.0 gf (0.49 and 9.806 mN). ).
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    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    JP3469385B2|1996-01-10|2003-11-25|花王株式会社|Absorbent articles|
    US6383960B1|1997-10-08|2002-05-07|Kimberly-Clark Worldwide, Inc.|Layered absorbent structure|
    EP1470810A3|1999-04-12|2005-02-09|Kao Corporation|Disposable diaper|
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    WO2016094382A1|2014-12-09|2016-06-16|Edgewell Personal Care Brands, Llc|Packaging scheme for a plurality of consumer goods|
    USD858269S1|2017-08-10|2019-09-03|The Procter & Gamble Company|Product package for absorbent articles|
    USD842690S1|2017-08-10|2019-03-12|The Procter & Gamble Company|Product package for absorbent articles|
    USD836000S1|2017-08-10|2018-12-18|The Procter & Gamble Company|Product package for absorbent articles|
    USD842097S1|2017-08-10|2019-03-05|The Procter & Gamble Company|Product package for absorbent articles|
    JP1645939S|2019-04-04|2019-11-18|
    法律状态:
    2016-01-25| PLFP| Fee payment|Year of fee payment: 2 |
    2017-01-18| PLFP| Fee payment|Year of fee payment: 3 |
    2018-11-30| ST| Notification of lapse|Effective date: 20181031 |
    优先权:
    申请号 | 申请日 | 专利标题
    US201461939905P| true| 2014-02-14|2014-02-14|
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